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The Don’t Get it Twisted & My Life, My Way Campaigns are both campaigns from the Youth2Youth project (no longer funded). Y2Y centered on a social marketing advertising campaign developed by youth and young adult men of color (18-24 years old). These youth participants were instructed and guided by GMHC staff and consultants in relevant areas such as social marketing concepts, HIV testing approaches and HIV/AIDS epidemiological findings. They were supported with tools and access to media production equipment and received introductory training in desktop publishing. The participants produced four full-color advertisements consisting of images, text and design that reflected their collective perspective on youth-of-color and HIV testing. |
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Dick Sucking 101 |
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10 Tips for Gay Men |
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Trust & Believe |
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Syphilis is Creeping |